BET's new reality series "Changing Lanes," from executive producer Max Siegel will premiere in the second quarter of 2010. The show will focus on Nascar's Drive for Diversity program. Michael Cherry will appear in the show.
Chief operating officer of Nascar Media, Jay Abraham, said "We want to expose people to the excitement of the sport, bring a new audience to the network and a new audience to Nascar," Mr. Abraham said. "It isn't only about finding the Tiger Woods of Nascar; it's about exposing the opportunities in our sport to the community, whether it's working as a PR person, a fabricator or an engineer, as well as a driver."
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